Q4 2024 Performance of Top 5 Social Apps in Finland on Unified Platform

In the fourth quarter of 2024, Finland's social app landscape saw varied performance among the top five apps, according to data from Sensor Tower.

Threads experienced a fluctuating download pattern, peaking at 21.9K in late October, and closing the year with approximately 15.3K weekly downloads. The app's active user base showed a steady increase, reaching over 579.5K by mid-December.

TikTok - Videos, Shop & LIVE maintained a consistent weekly revenue, averaging around $90K, with a slight dip to $66.7K in late December. Downloads remained stable, with a notable increase to 7.9K during the Christmas week. Active users saw a gradual decline, ending the quarter at about 656.6K.

Facebook had a moderate revenue flow, peaking at $2.5K in early November. Downloads varied slightly, hovering around 5K weekly. The platform’s active user base was robust, averaging over 1 million throughout the quarter.

Instagram showed stable revenue trends, with a peak of $10.9K in early October. Downloads saw a spike to 6.5K during the holiday season, while active users remained steady, averaging over 730K.

Bluesky had a significant rise in downloads in mid-November, reaching over 12.4K. Active users grew consistently, peaking at 33K in early December.

These insights showcase the dynamic nature of social app engagement in Finland, with more detailed analytics available from Sensor Tower.